For a slow, considered wardrobe
Every year, millions of jeans end up in landfills, but what if your next wardrobe essential could rewrite that story?
Instead of discarding these textiles, we rescue them and give them a second life through designs that balance heritage with modern style.
The Bluebell Dress
The centrepiece of our apparel line, the Striped Denim A-Line Pinafore, showcases the sophisticated geometry of our design philosophy. This isn't just a dress; it’s a wearable work of art that balances a sporty, structural edge with a timeless, feminine silhouette.
The pinafore features carefully cut vertical strips that elongate the frame. To enhance its functional appeal, we’ve integrated two deep, streamlined front pockets — discretely built into the patchwork seams to provide utility without breaking the dress's clean, rhythmic lines.
The reverse side celebrates heritage utility, featuring signature back-pocket placements that add a playful yet functional nod to the dress' origins as classic denim.
Azuri Backpack
Elevate your daily carry with a piece that bridges the gap between sporty functionality and high-end upcycled design.
As a standout piece in our exclusive Reclaimed Denim Patchwork Capsule, this drawstring backpack reimagines rugged utility through a sophisticated lens. One side features a striking composition of vertical denim strips, creating a rhythmic, textured aesthetic that mimics technical performance gear but with the soul of vintage textiles.
On the reverse, the bag celebrates its heritage with a functional outer pocket repurposed from the back of a classic pair of jeans—keeping your essentials accessible while maintaining a clean, architectural silhouette.
Whether you’re heading to the studio or navigating the city, this backpack is a testament to the fact that circular fashion looks just as good as it feels.
Atlas Tote Bag
Complete your set with the Atlas Striped Denim Tech Tote, a sophisticated evolution of the classic carryall. Mirroring the architectural language of our Azuri Drawstring Backpack, this tote is designed for the professional who demands a sporty, high-impact edge.
One face displays our signature linear patchwork, featuring elongated denim strips that provide a sleek, vertical silhouette. Flip it over to find the collection’s hallmark: a repurposed oversized denim pocket, perfect for sliding your phone or passport in for quick access.
Whether you're heading to a creative meeting or a weekend getaway, this tote offers a structured, polished look with all the grit of reclaimed textile.
About Rita
Founded in 2022 by theatrical tailor and colour enthusiast Rita Szentivanszki, Rita Blu Studio blends sharp tailoring with sustainability and modern utility. Blue—her chosen signature—anchors the collection with its timeless calm and cultural depth, embodied in reclaimed denim that gives each piece strength and texture.
Her debut pinafore dress, stitched from long strips of reclaimed denim into an art deco bloom, set the tone for a line of elevated essentials. Today, the collection spans skirts, waistcoats, and a versatile backpack, with new experiments in preloved quilted blankets and men’s shirts expanding her vocabulary of repurposed fabrics.
