The Bluebell Dress
Introducing our upcycled denim patchwork pinafore dress, crafted from pre-loved jeans to create a unique, eco-friendly fashion statement that combines style and sustainability for the environmentally conscious wardrobe.

The Silhouette
The centre piece of our apparel line, the Bluebell A-Line Pinafore, brings the sophisticated geometry of our accessories to your wardrobe. This isn't just a dress; it’s a wearable work of art that balances a sporty, structural edge with a timeless, feminine silhouette.
Crafted with the same meticulous attention to detail as the rest of our Denim Patchwork Capsule, the front of the pinafore features hand-laid vertical strips that elongate the frame. To enhance its functional appeal, we’ve integrated two deep, streamlined front pockets — discretely built into the patchwork seams to provide utility without breaking the dress' clean, rhythmic lines.
The reverse side celebrates heritage utility, featuring signature back-pocket placements that add a playful yet functional nod to the dress’ origins as classic denim. Each piece is unique, constructed entirely from high-quality recycled denim.
Design Highlights

Customisable Lengths: Available in Mini, Midi, and Maxi lengths, allowing you to choose the level of drama that fits your style.
Linear Elongation: The vertical strip patchwork creates a sleek, slimming effect that moves beautifully as you walk. The Bluebell dress is available with 4 or 5 front panels depending on the effect you want to achieve.

Quad-Pocket Utility: Featuring two hidden front pockets for your daily essentials and two repurposed signature back pockets for an iconic denim finish.
Layering Versatility: A deep A-line cut designed to be layered over a crisp white shirt for a sophisticated look or a sporty tank for an urban vibe.
Sustainable Craft: Each piece is unique, constructed entirely from high-quality reclaimed denim.
Size and fit guide
The Bluebell dress has currently 4 sizes developed starting from Small to XL:
| Dress Size | UK Size | EU Size |
|---|---|---|
| Small | 8 | 36 |
| 10 | 38 | |
| Medium | 12 | 40 |
| 14 | 42 | |
| Large | 16 | 46 |
| 18 | 48 | |
| XL | 20 | 50 |
| 22 | 52 |
We plan to add other sizes in the future. Please get in touch for more info.
Find Your Fit
- The Bust: The pinafore features a deep-cut side and V neckline, designed to accommodate various layers (from thin turtlenecks to oversized shirts). If you are between sizes, we recommend sizing up for a more relaxed, layered look.
- The A-Line Flare: The dress gently widens from the high waist to the hem. This shape is universally flattering and provides plenty of room through the hips.
- The Pockets: Pocket placement is adjusted proportionally to the length of the dress to ensure the "heritage look" is maintained across all sizes.
Measurement Tips
- Length: Measure from the high point of your shoulder down to where you want the hem to land.
- Layering Room: If you plan on wearing heavy sweaters underneath, take your measurements while wearing a similar layer to ensure a comfortable fit.
| Length | Style Vibe | Best for... |
|---|---|---|
| The Mini | Sporty & Bold | Hits mid-thigh. Perfect for pairing with sneakers or chunky boots for a high- energy, urban look. |
| The Midi | Sophisticated & Chic | Hits just above the knee. A versatile, "all-day" length that transitions perfectly from creative meetings to dinner. |
| The Maxi | Architectural & Dramatic | Hits mid-calf. Showcases the full impact of the vertical strip patchwork for a high-fashion, elongated silhouette |
